Industry Tips

Looking for ways to save money on print collateral without cutting quality corners? Lithographics is here to help with ordering optimization solutions. Figuring out the right quantity of collateral to order can be tricky. After all, if you order too much, you’re left with waste, and if you order too little, your campaign may not…

We can all remember what it feels like to leisurely page through a catalog, admiring the product photos and jotting down a list to order. In today’s digital-first world, rising costs have sidelined many classic catalogs. Still, catalogs can be a powerful tool, and the mini-catalog is one way that brands are capturing the power…

Direct mail remains a cornerstone of marketing, as one of the most effective, high-ROI methods of making a big brand impression. Sending printed mail pieces can lead to costs adding up pretty quickly, but there’s a great solution available: postal promotions from the U.S. Postal Service.   These deals are offered by the USPS to…

Printing for book publishers can be a complex challenge, but it’s also the kind of challenge that brings new opportunities. For publishers and for book marketing teams, producing materials here in the U.S. opens new doors while circumventing some of the challenges with the global supply chain. All you need is some creativity, drive, and…

Sometimes, the tasks you need done just aren’t happening with your current team – maybe they’re low priority, or they don’t fit with your team’s expertise. In these cases, consider hiring outside help! There are plenty of resources for finding freelance or contract workers to get specific tasks done, as needed. Platforms, like Fiverr and…

Brand Advocates. These representatives of your brand are exactly what they sound like: people loyal to your brand, who are willing to promote your brand on a more personal level. If that sounds daunting, it doesn’t have to be! 1. PROVIDE EXCELLENCE IN YOUR SERVICE OR PRODUCT It’s first on the list because it really…

The buzzy tech concept of the moment is the NFT, the 21st-century version of the “collector’s item” that has been a marketing favorite for ages. Should your brand be investing in developing NFT-centric strategies? Here’s what every marketer should know about this emerging technology.   First, let’s start with the obvious question: what exactly are NFTs?…

Instagram marketing has been around since 2010, but the platform keeps making changes that, in turn, require tweaks in marketing strategies. Reels, which arrived in 2020, are short videos of up to 15 seconds each, which can be created and edited within the Instagram app. Users can either record clips as they make their reel or…

The world of promotional products is constantly changing, and it can be a challenge to keep up with all the latest trends and new product types. Most important, of course, is these products’ effectiveness – how much “bang for your buck” are you getting when you choose a particular type of product? Which products are…

Promotional products are one of the cornerstones of marketing, but that very ubiquity can make it difficult to find ways to really make your strategy stand out. Choosing a promotional product partner with real expertise and innovative ideas can make all the difference, and it all starts with you. Here’s what you need to know.…

Choosing a T-shirt style for your next promotional apparel line is just as important as creating the logo, design, and other elements. While a tee may seem like a pretty simple piece of clothing, it actually can come in a very wide variety of cuts and styles.   What style is right for your next…

The QR code (short for “quick response” code) has gone from a highly niche technology to commonplace in just a few short decades. These codes, which use tiny black and white squares arranged in unique patterns to store information for scanning, can store up to 200 times as much information as a traditional bar code.…

Design and marketing expert, Daniel Dejan presented at Vision 2022. It was the third year that Lithographics held a spring event, and all have focused on providing helpful information to the creative and marketing community in Nashville.   Daniel Dejan started by sharing the well-known quote by Charles Darwin, who said, “It is not the…

  Can print help make the world a better place? At Diversity Press, we certainly think so! Choosing a partner like Diversity Press means you’re helping make the world better on multiple levels. You’re working with diverse partners while also taking steps towards sustainability. To help you shrink your environmental footprint when using printing as…

Download the 2022 USPS Promotions Calendar Now   Even in this digital age, direct mail remains a crucial part of marketing strategy for many businesses. Although it’s one of the most effective methods of marketing, sending physical mail pieces can also add up quickly when it comes to costs. Fortunately, there’s an easy solution you might…

It’s time to welcome Pantone’s Color of the Year for 2022: Very Peri! The purple-hued periwinkle blue “displaying a carefree confidence and a daring curiosity that animates our creative spirit” and “helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives,” according to Pantone’s…

If you’ve ever been to any public event, chances are you’ve come across standees. These full-size, stand-up, easel-backed displays are a common marketing tool for brands at any event. You might see them used as life-sized images of a celebrity spokesperson or giant product images to really catch the eye.   Because standees are simple…

  October 20, 2021 is International Print Day, and Lithographics is thrilled to be joining other printers around the world to celebrate the innovation, skill, and creativity of our industry! The day is dedicated to educating and connecting throughout the global print and integrated marketing community. We all have different expertise, different experiences, and different…

There’s no doubt about it: proofing processes have changed a lot since Lithographics first opened our doors in 1975. When we got our start, the common proofs were Bluelines, Kodak Matchprints, and Dupont Chromalins. Over time, expectations and technology evolved, and we’ve changed along with them every step of the way.   Today, many projects…

We’ve all seen the headlines about the global supply chain being severely disrupted by the COVID-19 pandemic, with everything from computer chips to coffee syrups in short supply due to various problems with production and shipping. Though less talked-about than some of the buzzier industries, publishing too has faced shortages, delays, and other issues. As…