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Industry Tips

10 Times to Consider Hiring Outside Help to Get Marketing Tasks Done

Sometimes, the tasks you need done just aren’t happening with your current team – maybe they’re low priority, or they don’t fit with your team’s expertise. In these cases, consider hiring outside help! There are plenty of resources for finding freelance or contract workers to get specific tasks done, as needed. Platforms, like Fiverr and…
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6 Tips to Build Brand Advocates

Brand Advocates. These representatives of your brand are exactly what they sound like: people loyal to your brand, who are willing to promote your brand on a more personal level. If that sounds daunting, it doesn’t have to be! 1. PROVIDE EXCELLENCE IN YOUR SERVICE OR PRODUCT It’s first on the list because it really…
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Should Your Brand Use NFTs in Your Marketing Strategy?

The buzzy tech concept of the moment is the NFT, the 21st-century version of the “collector’s item” that has been a marketing favorite for ages. Should your brand be investing in developing NFT-centric strategies? Here’s what every marketer should know about this emerging technology.   First, let’s start with the obvious question: what exactly are NFTs?…
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Brand-Building with Instagram REELS

Instagram marketing has been around since 2010, but the platform keeps making changes that, in turn, require tweaks in marketing strategies. Reels, which arrived in 2020, are short videos of up to 15 seconds each, which can be created and edited within the Instagram app. Users can either record clips as they make their reel or…
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New Survey Reveals the Most Effective Promotional Products

The world of promotional products is constantly changing, and it can be a challenge to keep up with all the latest trends and new product types. Most important, of course, is these products’ effectiveness – how much “bang for your buck” are you getting when you choose a particular type of product? Which products are…
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Promotional Products and Branded Apparel

Promotional products are one of the cornerstones of marketing, but that very ubiquity can make it difficult to find ways to really make your strategy stand out. Choosing a promotional product partner with real expertise and innovative ideas can make all the difference, and it all starts with you. Here’s what you need to know.…
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Choosing the Right T-Shirt for Your Next Promotion

Choosing a T-shirt style for your next promotional apparel line is just as important as creating the logo, design, and other elements. While a tee may seem like a pretty simple piece of clothing, it actually can come in a very wide variety of cuts and styles.   What style is right for your next…
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A Brief History of the QR Code

The QR code (short for “quick response” code) has gone from a highly niche technology to commonplace in just a few short decades. These codes, which use tiny black and white squares arranged in unique patterns to store information for scanning, can store up to 200 times as much information as a traditional bar code.…
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Vision 2022 – Print in the New Now

Design and marketing expert, Daniel Dejan presented at Vision 2022. It was the third year that Lithographics held a spring event, and all have focused on providing helpful information to the creative and marketing community in Nashville.   Daniel Dejan started by sharing the well-known quote by Charles Darwin, who said, “It is not the…
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5 Ways to “Green Up” Print Projects

  Can print help make the world a better place? At Diversity Press, we certainly think so! Choosing a partner like Diversity Press means you’re helping make the world better on multiple levels. You’re working with diverse partners while also taking steps towards sustainability. To help you shrink your environmental footprint when using printing as…
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Everything You Need to Know About Postal Promotions

Download the 2022 USPS Promotions Calendar Now   Even in this digital age, direct mail remains a crucial part of marketing strategy for many businesses. Although it’s one of the most effective methods of marketing, sending physical mail pieces can also add up quickly when it comes to costs. Fortunately, there’s an easy solution you might…
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History of Pantone Color of the Year

It’s time to welcome Pantone’s Color of the Year for 2022: Very Peri! The purple-hued periwinkle blue “displaying a carefree confidence and a daring curiosity that animates our creative spirit” and “helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives,” according to Pantone’s…
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Stand Out with Standees

If you’ve ever been to any public event, chances are you’ve come across standees. These full-size, stand-up, easel-backed displays are a common marketing tool for brands at any event. You might see them used as life-sized images of a celebrity spokesperson or giant product images to really catch the eye.   Because standees are simple…
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Celebrating International Print Day

  October 20, 2021 is International Print Day, and Lithographics is thrilled to be joining other printers around the world to celebrate the innovation, skill, and creativity of our industry! The day is dedicated to educating and connecting throughout the global print and integrated marketing community. We all have different expertise, different experiences, and different…
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Continuous Improvement – Expanded Proof Options for Uncoated Paper Projects

There’s no doubt about it: proofing processes have changed a lot since Lithographics first opened our doors in 1975. When we got our start, the common proofs were Bluelines, Kodak Matchprints, and Dupont Chromalins. Over time, expectations and technology evolved, and we’ve changed along with them every step of the way.   Today, many projects…
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Is It Time for Publishers to Rethink Sourcing and Print in the USA?

We’ve all seen the headlines about the global supply chain being severely disrupted by the COVID-19 pandemic, with everything from computer chips to coffee syrups in short supply due to various problems with production and shipping. Though less talked-about than some of the buzzier industries, publishing too has faced shortages, delays, and other issues. As…
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Lithographics Recognized for Printing Excellence in the 2021 PIAS Awards

The Printing Industry Association of the South, Inc. (PIAS) announced the winners of its 2021 Graphic Awards at a special presentation on June 22, 2021, during the PIAS 46th Annual Convention at the Hilton SanDestin Beach Resort in Destin, Florida. Lithographics is proud to announce they won 19 awards, including Best in Division, Best in…
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Meet our New Folder, a Stahlfolder KH-82 from Heidelberg

Lithographics is always willing to go the extra mile to ensure that clients have all the supplies and support they need to succeed. As business practices and printing technology both evolve, Lithographics is committed to investing in new equipment and expertise to meet client needs.   Case in point? Meet our new folder, a Stahlfolder…
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Outdoor Events Are Back – At Least for Lithographics

The week of the Lithographics Spring Paper Show started out with wind, rain, and intermittent tornado warnings. The Lithographic team watched reports anxiously. Improvement was  promised. On Wednesday, a general sigh of relief went up when the skies cleared and the sun reappeared. And when Thursday, May 6 arrived, it was a perfect day with…
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Lithographics 2020 Year in Review

As the challenges of 2020 give way to hope for a better new year, we’d like to take just a moment to look back at the past year and thank the wonderful people who have kept us going through the tough times.   Lithographics is proud to have been part of our Nashville community for…
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