Industry Tips

If you’ve never heard of offset printing before, you may not be familiar with everything it involves. Offset printing is how we got our start, and we’ve been working with it for decades. It’s a type of printing process. What Does Offset Printing Work? Offset lithography is a carefully coordinated, multi-step printing process that combines etched…

What makes heatset web offset printing special? Heatset web offset printing transforms massive rolls of paper into professional-grade printed materials at breathtaking speeds. Picture a 38-inch-wide roll of paper racing through precision machinery at up to 1,800 feet per minute. That’s faster than most people can run! Unlike traditional sheetfed presses that handle one piece…

For many marketers, sending a direct mail campaign out the door feels like crossing the finish line, but it’s just the beginning of an even bigger opportunity. Direct mail remains one of the most effective ways to connect with customers, yet its full potential often goes untapped due to underused postal strategies.   By integrating…

Picture this: Your target customer has spent all day inundated with messaging: on their computers, on their phones, on billboards as they drive to and from work. They’re surrounded by marketing messages, but none of it is really breaking through the noise. Then the mail arrives with your gorgeously designed, tactile brochure. They stop. They…

When we think of the “customer journey,” we typically visualize it as a largely straight, one-way street. Customers pass through stages of discovery, research, comparison, decision-making, purchasing, and post- purchase behaviors. If illustrated, it would be on a simple timeline.   However, today’s customer experience has become a less predictable path. Customers might meander, jump…

Think influencer marketing is just for digital channels? Think again!    Influencers seem to be everywhere today, with social media driving an uptick in people who build niche audiences for themselves and who are trusted by those audiences to make product recommendations. Getting “in” with influencers can help your brand feel on-trend and interesting, but…

Think back to the last time you browsed an e-commerce site or scrolled through social media. Did you see shoppable ads almost perfectly targeted at your preferences or aligned with recent purchases? If so, you’ve already experienced some aspects of advertising’s latest trend, retail media.    What Is Retail Media?    Retail media allows external…

You’ve probably come across a commercial, brand collab, or branded social media post that has made you do a double-take. You might think, “They said WHAT?” and yet—you still remember it, don’t you? That’s the power of offbeat, quirky marketing, and that’s why more and more brands are turning to creative strategies and unusual voices…

Today’s marketing world might be forward-focused and tech-heavy, but direct mail still holds its place as one of the most effective tools we have to reach customers. One downside, of course, is that postage costs can add up more quickly than we expect. That’s where the annual postal promotions from the U.S. Postal Service come…

Catalogs are inescapably entwined with the history of retail marketing. For some companies, their catalogs have been the flag-bearers for their brands: think of the Sears catalog, IKEA, JCPenney, or Toys R Us. In an increasingly digital marketing landscape, though, it seems like the catalog has seen its share of the marketing pie decrease down…

When it comes to extraordinary digital printing, Lithographics has you covered! The centerpiece of our digital printing services is our HP Indigo 100K. With 4- color printing comparable to offset, the ability to print jobs back-to-back, a capacity of up to 6,000 sheets per hour, and more benefits, this equipment allows us to turn your…

There’s a reason why marketers still love print. Despite the stunning advancements in digital communications, print still has a uniquely powerful role in marketing today. You don’t just have to take our word for it – there’s scientific research to back it up. We talk about this all the time with digital printing, it provides…

Looking for ways to save money on print collateral without cutting quality corners? Lithographics is here to help with ordering optimization solutions. Figuring out the right quantity of collateral to order can be tricky. After all, if you order too much, you’re left with waste, and if you order too little, your campaign may not…

We can all remember what it feels like to leisurely page through a catalog, admiring the product photos and jotting down a list to order. In today’s digital-first world, rising costs have sidelined many classic catalogs. Still, catalogs can be a powerful tool, and the mini-catalog is one way that brands are capturing the power…

Direct mail remains a cornerstone of marketing, as one of the most effective, high-ROI methods of making a big brand impression. Sending printed mail pieces can lead to costs adding up pretty quickly, but there’s a great solution available: postal promotions from the U.S. Postal Service.   These deals are offered by the USPS to…

Printing for book publishers can be a complex challenge, but it’s also the kind of challenge that brings new opportunities. For publishers and for book marketing teams, producing materials here in the U.S. opens new doors while circumventing some of the challenges with the global supply chain. All you need is some creativity, drive, and…

Sometimes, the tasks you need done just aren’t happening with your current team – maybe they’re low priority, or they don’t fit with your team’s expertise. In these cases, consider hiring outside help! There are plenty of resources for finding freelance or contract workers to get specific tasks done, as needed. Platforms, like Fiverr and…

Brand Advocates. These representatives of your brand are exactly what they sound like: people loyal to your brand, who are willing to promote your brand on a more personal level. If that sounds daunting, it doesn’t have to be! 1. PROVIDE EXCELLENCE IN YOUR SERVICE OR PRODUCT It’s first on the list because it really…

The buzzy tech concept of the moment is the NFT, the 21st-century version of the “collector’s item” that has been a marketing favorite for ages. Should your brand be investing in developing NFT-centric strategies? Here’s what every marketer should know about this emerging technology.   First, let’s start with the obvious question: what exactly are NFTs?…

Instagram marketing has been around since 2010, but the platform keeps making changes that, in turn, require tweaks in marketing strategies. Reels, which arrived in 2020, are short videos of up to 15 seconds each, which can be created and edited within the Instagram app. Users can either record clips as they make their reel or…