Save Big with 2025 USPS Postal Promotions
Want to save on direct mail costs? There’s one easy way to reduce costs without ever having to touch your
actual mailers. The US Postal Service often runs a variety of promotions, which are a great way for companies to save on postage costs and reduce the overall costs of direct mail campaigns. Lithographics can provide all the support you need to determine what is needed to qualify and fill out any required postal documentation.
TACTILE, SENSORY AND INTERACTIVE
Offer a discount for direct mail pieces that incorporate tactile materials, sensory elements like scents or textures, or interactive features such as pop-ups or unique folds to engage customers through physical interaction.
Promotion Period:
February 1 — July 31, 2025
Registration Period:
December 15, 2024 — July 31, 2025
INTEGRATED TECHNOLOGY PROMOTION
This promotion encourages the use of Augmented Reality (AR), Near Field Communication (NFC), or Video in Print (ViP) in direct mail pieces, offering a unique blend of digital and physical marketing techniques to enhance consumer interaction and engagement.
Promotion Period:
Pick your own start date; runs for 6 consecutive months.
Registration Period:
November 20, 2024 — December 31, 2025
CONTINUOUS CONTACT PROMOTION
Provide a discount for direct mail campaigns designed to maintain continuous engagement with consumers, such as through connected mailings or subscription services, emphasizing consistent communication.
Promotion Period:
April 1 — December 31, 2025
Registration Period:
February 15 — December 31, 2025
FIRST-CLASS MAIL ADVERTISING PROMOTION
Promotes the use of First-Class Mail for advertising by offering a discount, highlighting the benefits such as faster delivery and higher engagement rates to enhance marketing effectiveness.
Promotion Period:
September 1 — December 31, 2025
Registration Period:
June 15 — December 31, 2025
REPLY MAIL IMbA PROMOTION
Encourages the use of Intelligent Mail barcode Accounting (IMbA) for business reply mail, enhancing tracking and management of responses to improve operational efficiencies and marketing insights.
Promotion Period:
July 1 — December 31 2025
Registration Period:
May 15 — December 31, 2025
ADD-ON PROMOTIONS: INFORMED DELIVERY AND SUSTAINABILITY
These promotions offer an additional 1% postage discount when used in conjunction with another promotion, promoting enhanced customer interaction and sustainability practices.
Promotion Period:
Available all year
Registration Period: Required ahead of time, as part of the primary promotion registration