Industrial Tips

For many marketers, sending a direct mail campaign out the door feels like crossing the finish line, but it’s just the beginning of an even bigger opportunity. Direct mail remains one of the most effective ways to connect with customers, yet its full potential often goes untapped due to underused postal strategies.   By integrating…

When we think of the “customer journey,” we typically visualize it as a largely straight, one-way street. Customers pass through stages of discovery, research, comparison, decision-making, purchasing, and post- purchase behaviors. If illustrated, it would be on a simple timeline.   However, today’s customer experience has become a less predictable path. Customers might meander, jump…

Think influencer marketing is just for digital channels? Think again!    Influencers seem to be everywhere today, with social media driving an uptick in people who build niche audiences for themselves and who are trusted by those audiences to make product recommendations. Getting “in” with influencers can help your brand feel on-trend and interesting, but…

Think back to the last time you browsed an e-commerce site or scrolled through social media. Did you see shoppable ads almost perfectly targeted at your preferences or aligned with recent purchases? If so, you’ve already experienced some aspects of advertising’s latest trend, retail media.    What Is Retail Media?    Retail media allows external…

You’ve probably come across a commercial, brand collab, or branded social media post that has made you do a double-take. You might think, “They said WHAT?” and yet—you still remember it, don’t you? That’s the power of offbeat, quirky marketing, and that’s why more and more brands are turning to creative strategies and unusual voices…

Today’s marketing world might be forward-focused and tech-heavy, but direct mail still holds its place as one of the most effective tools we have to reach customers. One downside, of course, is that postage costs can add up more quickly than we expect. That’s where the annual postal promotions from the U.S. Postal Service come…

Catalogs are inescapably entwined with the history of retail marketing. For some companies, their catalogs have been the flag-bearers for their brands: think of the Sears catalog, IKEA, JCPenney, or Toys R Us. In an increasingly digital marketing landscape, though, it seems like the catalog has seen its share of the marketing pie decrease down…