10 Times to Consider Hiring Outside Help to Get Marketing Tasks Done

Sometimes, the tasks you need done just aren’t happening with your current team – maybe they’re low priority, or they don’t fit with your team’s expertise. In these cases, consider hiring outside help! There are plenty of resources for finding freelance or contract workers to get specific tasks done, as needed. Platforms, like Fiverr and…

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6 Tips to Build Brand Advocates

Brand Advocates. These representatives of your brand are exactly what they sound like: people loyal to your brand, who are willing to promote your brand on a more personal level. If that sounds daunting, it doesn’t have to be! 1. PROVIDE EXCELLENCE IN YOUR SERVICE OR PRODUCT It’s first on the list because it really…

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Should Your Brand Use NFTs in Your Marketing Strategy?

The buzzy tech concept of the moment is the NFT, the 21st-century version of the “collector’s item” that has been a marketing favorite for ages. Should your brand be investing in developing NFT-centric strategies? Here’s what every marketer should know about this emerging technology.   First, let’s start with the obvious question: what exactly are NFTs?…

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Brand-Building with Instagram REELS

Instagram marketing has been around since 2010, but the platform keeps making changes that, in turn, require tweaks in marketing strategies. Reels, which arrived in 2020, are short videos of up to 15 seconds each, which can be created and edited within the Instagram app. Users can either record clips as they make their reel or…

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New Survey Reveals the Most Effective Promotional Products

The world of promotional products is constantly changing, and it can be a challenge to keep up with all the latest trends and new product types. Most important, of course, is these products’ effectiveness – how much “bang for your buck” are you getting when you choose a particular type of product? Which products are…

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Promotional Products and Branded Apparel

Promotional products are one of the cornerstones of marketing, but that very ubiquity can make it difficult to find ways to really make your strategy stand out. Choosing a promotional product partner with real expertise and innovative ideas can make all the difference, and it all starts with you. Here’s what you need to know.…

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Choosing the Right T-Shirt for Your Next Promotion

Choosing a T-shirt style for your next promotional apparel line is just as important as creating the logo, design, and other elements. While a tee may seem like a pretty simple piece of clothing, it actually can come in a very wide variety of cuts and styles.   What style is right for your next…

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A Brief History of the QR Code

The QR code (short for “quick response” code) has gone from a highly niche technology to commonplace in just a few short decades. These codes, which use tiny black and white squares arranged in unique patterns to store information for scanning, can store up to 200 times as much information as a traditional bar code.…

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Vision 2022 – Print in the New Now

Design and marketing expert, Daniel Dejan presented at Vision 2022. It was the third year that Lithographics held a spring event, and all have focused on providing helpful information to the creative and marketing community in Nashville.   Daniel Dejan started by sharing the well-known quote by Charles Darwin, who said, “It is not the…

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5 Ways to “Green Up” Print Projects

  Can print help make the world a better place? At Diversity Press, we certainly think so! Choosing a partner like Diversity Press means you’re helping make the world better on multiple levels. You’re working with diverse partners while also taking steps towards sustainability. To help you shrink your environmental footprint when using printing as…

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