A Brief History of the QR Code

The QR code (short for “quick response” code) has gone from a highly niche technology to commonplace in just a few short decades. These codes, which use tiny black and white squares arranged in unique patterns to store information for scanning, can store up to 200 times as much information as a traditional bar code.…

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Vision 2022 – Print in the New Now

Design and marketing expert, Daniel Dejan presented at Vision 2022. It was the third year that Lithographics held a spring event, and all have focused on providing helpful information to the creative and marketing community in Nashville.   Daniel Dejan started by sharing the well-known quote by Charles Darwin, who said, “It is not the…

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5 Ways to “Green Up” Print Projects

  Can print help make the world a better place? At Diversity Press, we certainly think so! Choosing a partner like Diversity Press means you’re helping make the world better on multiple levels. You’re working with diverse partners while also taking steps towards sustainability. To help you shrink your environmental footprint when using printing as…

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Everything You Need to Know About Postal Promotions

Download the 2022 USPS Promotions Calendar Now   Even in this digital age, direct mail remains a crucial part of marketing strategy for many businesses. Although it’s one of the most effective methods of marketing, sending physical mail pieces can also add up quickly when it comes to costs. Fortunately, there’s an easy solution you might…

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History of Pantone Color of the Year

It’s time to welcome Pantone’s Color of the Year for 2022: Very Peri! The purple-hued periwinkle blue “displaying a carefree confidence and a daring curiosity that animates our creative spirit” and “helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives,” according to Pantone’s…

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Stand Out with Standees

If you’ve ever been to any public event, chances are you’ve come across standees. These full-size, stand-up, easel-backed displays are a common marketing tool for brands at any event. You might see them used as life-sized images of a celebrity spokesperson or giant product images to really catch the eye.   Because standees are simple…

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Celebrating International Print Day

  October 20, 2021 is International Print Day, and Lithographics is thrilled to be joining other printers around the world to celebrate the innovation, skill, and creativity of our industry! The day is dedicated to educating and connecting throughout the global print and integrated marketing community. We all have different expertise, different experiences, and different…

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Is It Time for Publishers to Rethink Sourcing and Print in the USA?

We’ve all seen the headlines about the global supply chain being severely disrupted by the COVID-19 pandemic, with everything from computer chips to coffee syrups in short supply due to various problems with production and shipping. Though less talked-about than some of the buzzier industries, publishing too has faced shortages, delays, and other issues. As…

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