Save Big with the 2023 Postal Promotions from USPS
Direct mail remains a cornerstone of marketing, as one of the most effective, high-ROI methods of making a big brand impression. Sending printed mail pieces can lead to costs adding up pretty quickly, but there’s a great solution available: postal promotions from the U.S. Postal Service. These deals are offered by the USPS to…
Read MoreWhat “Made in America” Means for Book Publishers and Marketers
Printing for book publishers can be a complex challenge, but it’s also the kind of challenge that brings new opportunities. For publishers and for book marketing teams, producing materials here in the U.S. opens new doors while circumventing some of the challenges with the global supply chain. All you need is some creativity, drive, and…
Read More10 Times to Consider Hiring Outside Help to Get Marketing Tasks Done
Sometimes, the tasks you need done just aren’t happening with your current team – maybe they’re low priority, or they don’t fit with your team’s expertise. In these cases, consider hiring outside help! There are plenty of resources for finding freelance or contract workers to get specific tasks done, as needed. Platforms, like Fiverr and…
Read More6 Tips to Build Brand Advocates
Brand Advocates. These representatives of your brand are exactly what they sound like: people loyal to your brand, who are willing to promote your brand on a more personal level. If that sounds daunting, it doesn’t have to be! 1. PROVIDE EXCELLENCE IN YOUR SERVICE OR PRODUCT It’s first on the list because it really…
Read MoreShould Your Brand Use NFTs in Your Marketing Strategy?
The buzzy tech concept of the moment is the NFT, the 21st-century version of the “collector’s item” that has been a marketing favorite for ages. Should your brand be investing in developing NFT-centric strategies? Here’s what every marketer should know about this emerging technology. First, let’s start with the obvious question: what exactly are NFTs?…
Read MoreBrand-Building with Instagram REELS
Instagram marketing has been around since 2010, but the platform keeps making changes that, in turn, require tweaks in marketing strategies. Reels, which arrived in 2020, are short videos of up to 15 seconds each, which can be created and edited within the Instagram app. Users can either record clips as they make their reel or…
Read MoreNew Survey Reveals the Most Effective Promotional Products
The world of promotional products is constantly changing, and it can be a challenge to keep up with all the latest trends and new product types. Most important, of course, is these products’ effectiveness – how much “bang for your buck” are you getting when you choose a particular type of product? Which products are…
Read MoreWeek 11
Today is my last Friday at Lithographics and it is bittersweet. I have four more business days as at this company and the work is starting to slow down. Today I completed a whole new training program. While rewarding to finish, it is bittersweet to not see my work go into action. As much as…
Read MoreWeek 10
Summer is closing fast and strong! This past week I had my hands full with Audit work, but after several long days, and reading an entire ISO 9001: 2015 book, the internal audit is finished! It was by far my largest project and the paperwork leading up to the audit and afterward still needs work.…
Read MoreWeek 9
With now only three weeks left in my internship, the job is starting to hit the climax! Something important in all work is getting criticism and working out the rough drafts. However, it is frustrating when the work done has to be completely remodeled. This week I learned my auditing program has a good start,…
Read More