Posts by Brandy Jansen
Why Savvy Marketers Are Rediscovering the Power of Ink on Paper
Picture this: Your target customer has spent all day inundated with messaging: on their computers, on their phones, on billboards as they drive to and from work. They’re surrounded by marketing messages, but none of it is really breaking through the noise. Then the mail arrives with your gorgeously designed, tactile brochure. They stop. They…
Read MoreMake 2025 a Year of Savings with the USPS Postal Promotions
Today’s marketing world might be forward-focused and tech-heavy, but direct mail still holds its place as one of the most effective tools we have to reach customers. One downside, of course, is that postage costs can add up more quickly than we expect. That’s where the annual postal promotions from the U.S. Postal Service come…
Read MoreWhy Catalogs Remain Must-Haves in Today’s Marketing World
Catalogs are inescapably entwined with the history of retail marketing. For some companies, their catalogs have been the flag-bearers for their brands: think of the Sears catalog, IKEA, JCPenney, or Toys R Us. In an increasingly digital marketing landscape, though, it seems like the catalog has seen its share of the marketing pie decrease down…
Read More3 Interesting Format Ideas for the HP Indigo 100K
When it comes to extraordinary digital printing, Lithographics has you covered! The centerpiece of our digital printing services is our HP Indigo 100K. With 4- color printing comparable to offset, the ability to print jobs back-to-back, a capacity of up to 6,000 sheets per hour, and more benefits, this equipment allows us to turn your…
Read MoreWhy Marketers Still Love Print
There’s a reason why marketers still love print. Despite the stunning advancements in digital communications, print still has a uniquely powerful role in marketing today. You don’t just have to take our word for it – there’s scientific research to back it up. We talk about this all the time with digital printing, it provides…
Read More6 Reasons Proofing Matters for Print Excellence
Where creativity meets precision in print, the proofing process emerges as a crucial checkpoint between envisioning and realization. Whether you’re producing marketing collateral, packaging, or other materials, the proofing stage plays a pivotal role in ensuring that your creative vision is accurately translated onto the final printed project. At Lithographics, we understand just how…
Read MoreHow Coatings, Lamination Films, and Finishing Processes Can Impact Print Colors
Many things can affect how your print colors appear. The aesthetics and overall effect of a final printed piece are not solely determined by the quality of ink and paper. In fact, the finishing touches, such as coatings, lamination films, and various other processes, play a pivotal role in enhancing both the visual appeal and…
Read MoreThe Vital Role of Precision in Communicating Color Expectations to Your Print Partner
Color expectations, they matter a LOT! The world of color is subjective and nuanced, where the perception of a hue can vary from one individual to another. When it comes to print design, this subjectivity becomes even more important, since differences in perception can affect the ultimate outcome of a print project. Lithographics understands the…
Read MoreThe Impact of Time and Cost Constraints on Your Printed Piece
In the fast-paced world of print production, where deadlines loom and budgets must be managed judiciously, time and cost constraints can significantly influence the outcome of a printed piece. Here at our Nashville printing company, we understand the complex relationship between time and cost, how these constraints shape the printing process, and how they impact…
Read MoreUnderstanding the Color Gamut
Reproducing vibrant, crisp colors is one of the cornerstones of printing. To get it right, it’s important to pay close attention to one particular aspect of print technology: the color gamut or the full range of colors that a printer can produce. Not all color gamuts are created equal. Below is what every print professional…
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