Posts by Brandy Jansen
The Mini Catalog: Save on Costs, Feature Top Products
We can all remember what it feels like to leisurely page through a catalog, admiring the product photos and jotting down a list to order. In today’s digital-first world, rising costs have sidelined many classic catalogs. Still, catalogs can be a powerful tool, and the mini-catalog is one way that brands are capturing the power…
Read MoreSave Big with the 2023 Postal Promotions from USPS
Direct mail remains a cornerstone of marketing, as one of the most effective, high-ROI methods of making a big brand impression. Sending printed mail pieces can lead to costs adding up pretty quickly, but there’s a great solution available: postal promotions from the U.S. Postal Service. These deals are offered by the USPS to…
Read MoreWhat “Made in America” Means for Book Publishers and Marketers
Printing for book publishers can be a complex challenge, but it’s also the kind of challenge that brings new opportunities. For publishers and for book marketing teams, producing materials here in the U.S. opens new doors while circumventing some of the challenges with the global supply chain. All you need is some creativity, drive, and…
Read MoreNew Survey Reveals the Most Effective Promotional Products
The world of promotional products is constantly changing, and it can be a challenge to keep up with all the latest trends and new product types. Most important, of course, is these products’ effectiveness – how much “bang for your buck” are you getting when you choose a particular type of product? Which products are…
Read MoreWeek 11
Today is my last Friday at Lithographics and it is bittersweet. I have four more business days as at this company and the work is starting to slow down. Today I completed a whole new training program. While rewarding to finish, it is bittersweet to not see my work go into action. As much as…
Read MoreWeek 10
Summer is closing fast and strong! This past week I had my hands full with Audit work, but after several long days, and reading an entire ISO 9001: 2015 book, the internal audit is finished! It was by far my largest project and the paperwork leading up to the audit and afterward still needs work.…
Read MoreWeek 9
With now only three weeks left in my internship, the job is starting to hit the climax! Something important in all work is getting criticism and working out the rough drafts. However, it is frustrating when the work done has to be completely remodeled. This week I learned my auditing program has a good start,…
Read MorePromotional Products and Branded Apparel
Promotional products are one of the cornerstones of marketing, but that very ubiquity can make it difficult to find ways to really make your strategy stand out. Choosing a promotional product partner with real expertise and innovative ideas can make all the difference, and it all starts with you. Here’s what you need to know.…
Read MoreChoosing the Right T-Shirt for Your Next Promotion
Choosing a T-shirt style for your next promotional apparel line is just as important as creating the logo, design, and other elements. While a tee may seem like a pretty simple piece of clothing, it actually can come in a very wide variety of cuts and styles. What style is right for your next…
Read MoreWeek 8
This week has been a whirlwind! With the holiday on Monday, and a last-minute trip home, this work week had many twists. None the less, I was able to work from home Thursday and Friday! This week I really focused on Audit and Root Cause training. I look forward to going through the training with…
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